Month: September 2018

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Eliminate Divisive Behavior With Mindfulness

Mindfulness

“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro

There is an uncomfortable and potentially dangerous attitude in the United States these days. It manifests itself in politics, but lately, I have seen it bleed into other areas of society, including business.

I am talking about people’s inability to listen to other opinions and work together to solve an issue. This sort of behavior can be destructive when running a company or organization, but leaders can overcome its consequences for both themselves and their employees.

When you lead an organization or your own business, you are always in the position of working out the best way to resolve an issue, whether it is with your partners, staff, vendors, or customers. But when you and the people you work with do not listen to each other, an active solution is impossible. Imagine being a leader who is frustrated with his staff members. You’re putting in 200%, and you’re exhausted.

Some questions you should ask yourself are:

• Are you communicating your message without actively listening to your team?

• Are you aware of your team’s needs and wants?

• Are you working so hard because you are doing tasks that might be the responsibilities of your staff members?

 Are you very attentive? Do you provide detailed information and follow up with your employees frequently to ensure that everything goes perfectly?

While it is important to be attentive, you also don’t want your staff to feel micromanaged. This could create a lack of trust as well as a divide between you and your employees, which you cannot afford to happen. So what are you to do?

How Mindfulness Eliminates Divisiveness

In coaching others, writing books, and conducting my various enterprises, the one quality I advocate at all times is mindfulness.

Mindfulness is a conscious effort to know yourself. By definition, it is a conscious choice of living in the present, guided by value-based decisions and non-judgments. It also means living with grace. As we focus on the dance of the present, grace weaves its way into day-to-day activities and relationships.

When you understand and consistently strive to apply mindfulness to every aspect of your work, you are creating an environment where you negate that stubborn attitude that seems to pervade society.

Successful leaders are mindful by nature because they observe others without judgment. You are aware of the needs, values, and wants of others. You strategize and deliver under pressure while being thoughtful of everyone, including yourself, your team and your customers. You start to see where you might be needlessly hurting another’s feelings or discounting their opinions when they might know more than you do on a subject of discussion.

Being mindful enables you to reach out and bring others together to achieve a common goal. When people realize they can throw out ideas without fear of judgment, the synergy of your group increases by extraordinary amounts.

Mindfulness also allows you to be self-aware without judgment. You are accepting of your own strengths and limitations and open to discovering your blind spots and emotional hindrances. You can turn them into assets driven by values and support of friends and mentors. Mindfulness equips you with the desire of growth allowing you to learn from your life experiences — failures and successes alike — while retaining humility. If you are not mindful of your strengths and shortcomings, you can neither leverage your strengths nor get things done in areas where you are deficient.

As a leader, when you practice bringing mindfulness to all areas of your work, you pass down this knowledge to others. Let’s say you are a CEO. Even if you do not formally train and talk about mindfulness, your example will work wonders on all those you come into contact with during the day. While divisiveness seems to be growing into a tsunami in today’s culture, I believe human nature craves peace and the ability to work through problems or conflicts in a calm, sane manner. Mindfulness will bring this to your workplace or organization, and others will want to emulate how you do things.

By exercising mindfulness, leadership recognizes the humanity that is part of all of us. It stops reducing to process and metrics. When you realize the human potential in people you work with or that work for you, a business leader can tap into that knowledge and energy everyone has. Many times, it only takes one person to release the talent that is in another. When you conduct yourself with a spirit of mindfulness, you are bringing out the best in you and others, while fostering an environment of working together.

Learn how to weave mindfulness into everything you do. When you have somebody ask you why your company operates smoothly, take it as a teachable moment and let them know about mindfulness. It is an easy way of applying oneself that will reduce conflict and promote success in work and life.

Divya Parekh covers mindful influence, business relationships, and team and leadership performance.

ALSO CHECK : Why Every Leader And Organization Needs An Influential Brand Message

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Why Every Leader And Organization Needs An Influential Brand Message

brand message

Influential Brand Message  – Why Every Leader And Organization Needs It

What pops up in your mind when you hear, “Just Do It,” “Eat Fresh,” “Think Different,” or “Taste the Rainbow?”

These are some great examples of branding done right — positioning a brand so effectively and skillfully that it connects the audience to a business, organization or leader within an instant. This is exactly what brands and leaders need to stand out, maintain an edge and thrive in the pool of intensifying competition.

Starting a business or organization is easy, but making it a brand is the harder part of the equation. You may be offering a couple of products, services or trying to entice people into following you through a set of political objectives, but that’s what everyone else is doing out there too. So, how do you create a unique identity?

The answer is: by creating a strong brand message and conveying it to your target audience.

What Is A Brand Message?

According to Phil Knight, CEO of Nike, “A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.”

In simpler words, behind every great brand, there is a clear, concise, core brand message. It is a statement that asserts the significance of your brand, circumscribes its unique value proposition and gives it a persona that’s larger than life. It positions your brand in the market and emphasizes what makes you different. It’s what makes your customers, stakeholders, and influencers connect with your brand, ultimately propelling them down the path where they identify with it and are compelled to be part of your solution, be it a product, a service or an ideology.

Why You Need An Impactful Brand Message

A brand message that is well-constructed, concise and on-point is enough to give your audience, partners and influencers good insight into your approach, scope of service as well as your plan of action. It reinforces your core values, mission objectives and vision and serves as a vehicle to teleport your brand to the right audience. It gives a unique personality to your brand and allows you to align your content, portfolio, sales and marketing endeavors accordingly, so your brand bears a consistent and uniform persona throughout the market. A brand message also allows you to streamline your tools and channels of interaction, such as your elevator pitch, public relations, cold-call interactions, sales and marketing material, slogans and advertisements.

In addition, it:

• Fosters strong client bonding
• Turns your employees into ambassadors
• Drives a higher price point
• Gives your brand leadership
• Drives customer loyalty

How To Create Your Brand Message

Creating your very own brand message isn’t an overnight task. It takes ample time, research and efforts on your part to understand your brand to its core. Here are some things you should consider:

• Industry and market analysis
• Competitor analysis
• A summary of your offerings
• Identifying your target audience
• Analyzing the characteristics, behaviors and pain problems of your customers
• Seeking ideas from your audience
• Extensive brainstorming

Your audience connects with a simple message. To position the brand purpose in your potential customer’s mind, it has to cut through the clutter and pique their interest by hitting just the right notes. The clue to a significant, impressive and impactful brand message is to unify, simplify and amplify.

Here’s a helpful checklist when crafting a brand message:

• Stick to your core values.
• Keep it short and simple.
• Seek inspiration from industry leaders and competitors.
• Include your unique selling proposition.
• Keep it real.
• Provide immense value and solutions that solve problems.
• Make it relatable for your audience.

Maintaining Your Edge In The Field Of Competition

In the pool of market competition, where technology has made minnows and leaders stand on the same ground, it can be more difficult than you think to maintain your edge. After all, branding has become a buzzword for businesses and, regardless of size or market share, firms across the globe are jumping on the bandwagon of creating and sharing a strong brand message to gain an edge.

It piques the question: Would it give you an advantage when you know you are not the only one doing it? The answer is yes and no.

The key to staying unique and in the spotlight is to get the “story” behind your product or service right and squeeze it into a sharp statement that speaks volumes about your business. For that, you will have to:

• Conduct a thorough, extensive and conducive brand audit.
• Identify and assert your unique value proposition.
• Set up a communicative tone and create compelling messaging statements.
• Add a persona to your brand through unique, creative visual elements.
• Streamline strategies to establish your identity and optimize market perception.
• Tweak, refine and polish your brand identity to perfection.

Keeping track of the changing tides of trends is essential. The same brand message that has been doing wonders for your strategy for some time may turn out to be an epic fail in the coming years. You need to understand what’s driving the market. It could be your customers’ increasing demand, changing needs and growing expectations, or it could be your innovation fueling the competition. Is your brand message effectually circumscribing your current discourse while also reflecting your vision and goals?

If yes, good for you. If not, it’s time to revamp!

 

ALSO CHECK : Why Is Emotional Intelligence Important for Teens?

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